![]() ![]() Our strong base was India - a branded generic market - and so we opted to expand into Brazil and Germany, which were among the leading branded generic markets at that time,” says Mehta. Simultaneously, we started pursuing a greenfield opportunity in Brazil to set up our own marketing network. “That was the first major overseas expansion. In 2005, Torrent acquired Pfizer’s branded generic marketing business in Germany. Its first international success came in Europe, where it used to sell through distributors. Lesson learnt Having learnt a hard lesson on the pitfalls of over-dependence on foreign markets, Torrent Pharma rebuilt its international presence with India as its homebase. ![]() Mehta narrated how Torrent, one of India’s oldest drugmakers, picked up the pieces following the break-up of the Soviet Union and restrategised. ![]() It led to a severe cash-flow crisis that required massive restructuring of the businesses, including divestment of the then largest private sector power plant and financial services vertical, says Mehta, during a rare media interaction in his chambers in the executive block of Samanvay, the newly built Group headquarters, with its lush-green landscaping and an on-campus water body. “But it didn’t last long after the disintegration of the Soviet Union in 1992,” he says, terming Soviet Union’s break-up as a “catastrophe” the company had to deal with. ![]() This was a dream run for the company,” recalls Samir Mehta, Torrent Pharma’s Executive Chairman, and the 54-year-old younger son of late UN Mehta, founder of the ₹18,500-crore Torrent empire. The enzymes product was a big success… we had developed a few such products specifically for the USSR. “At one point in 1990-91, about 70 per cent of our sales and 90 per cent of our profits were from the USSR. The erstwhile Soviet Union was once a huge opportunity for Torrent Pharmaceuticals as a trade pact between India and the USSR helped boost business. ![]()
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